Bio

“Results-oriented, flexible, responsive, thorough.” These are just some of the words marketers use to describe the talents of veteran copywriter Betsy Craz.

After graduating from Jacksonville University, Betsy joined the marketing department of People Express Airlines where she helped create travel agency incentive programs that significantly increased the airline’s corporate and group sales.

Later, she gained valuable creative and management skills in promotion and direct marketing at New York City agencies such as Lord, Geller, Federico, Einstein (IBM) and Young & Rubicam/RMI (General Foods, AT&T, M&M Mars).

On the client side, she developed a specialty in media promotion by creating strategic, high impact campaigns for Group W Satellite, Newsday, The Stamford Advocate and Cablevision.

Today, Betsy is one of the area’s top B2B and B2C copywriters in print and online for software, financial services, publishing, telecommunications, and businesss services marketers.

Betsy’s work has earned numerous Long Island Ad Club Best on Long Island awards. She's a member of the Direct Marketing Assocation and the Long Island Ad Club.